
hello! oi! hola!
Welcome to my corner of the internet! I’m Guilherme (Gui) Toledo, an Industrial and Organizational Psychology Practitioner and Executive Coach dedicated to empowering professionals and organizations to thrive.
Quick Facts About Me
✦ Educational Background: I hold a Master of Arts in Industrial and Organizational Psychology from Adler University in Vancouver, BC, and an MBA in International Business and Foreign Trade from United Metropolitan Faculties (FMU) in São Paulo, Brazil.
✦ Professional Experience: With over eight years in organizational and talent development, I’ve collaborated with diverse teams across 16 countries, enhancing operations, human resources, project management, and strategic planning.
✦ Certifications: I’m a Certified Management Consultant (CMC) and hold certifications in Behavioral Analysis (DISC), Emotional Intelligence (EQ-i 2.0), and Change Management (Prosci), and I am pursuing the Associate Certified Coach (ACC) credential from the International Coaching Federation.

✦ Language Proficiency: Fluent in English, Portuguese, and Spanish, with advanced proficiency in German and Japanese and foundational knowledge in French, Italian, Hebrew, and Greek.
My Journey
My passion for understanding human behavior led me to pursue a career in organizational psychology. Starting as an Assistant Coordinator at the Adventist University of São Paulo, I implemented programs that increased student engagement by 60%. This experience ignited my interest in fostering development within organizations.
At Paternostre Coaching & Consulting, I had the privilege of developing people, teams, and business operations across multiple brands in 16 countries, achieving a 90% employee satisfaction rate and an 85% retention rate. I also coached entrepreneurs and organizations on management, leadership, and talent development, leading to sustainable growth and an average 200% return on investment.
In my role at Fraser Health Authority, I directed Psychological Health & Safety initiatives for a portfolio of over 10,000 staff. I co-trained over 200 leaders in hosting psychologically informed conversations, enhancing coaching and team-development skills, and led strategic initiatives to improve staff well-being and workplace psychological health.
current Endevours
Today, I focus on coaching and leadership development, utilizing my diverse experience to help professionals and organizations achieve their goals. I believe in the power of continuous improvement and am committed to fostering environments where individuals and teams can thrive. Alongside my current work, I am in the process of completing the final requirements to become a Registered Clinical Counsellor (RCC), further expanding my ability to support clients through evidence-based therapeutic approaches.
Let’s Connect
If you’re looking to enhance your leadership skills, navigate career transitions, or cultivate a thriving organizational culture, I’m here to support your journey. Feel free to reach out, and let’s explore how we can work together to unlock your potential and achieve your professional aspirations.



